What SDG Digital can do for you.

With a background in web development, UI/UX, technology consultancy, project management and team leading, I have built a wealth of experience in developing and delivering digital and marketing automation projects in both marketing agency and in-house environments. Some of the clients I have worked with include Canon, Fujifilm, Zebra and Rockwell Automation.

Digital Strategy

Development of digital execution strategies from marketing or product briefs:

  • UI/UX development including wireframing
  • Website and web app functional specifications
  • Technology selection and integration
  • Web analytics and reporting strategy

Large-scale Web Application Development

Planning, design and development of high-availability and high-throughput web applications utilising the following technologies and methodologies:

  • Cloud platforms including AWS and Red Hat Openshift
  • CDN configuration and API integration into applications, including Cloudflare
  • Advancing caching functionality using Redis
  • Scalable development frameworks and methodologies
  • Application performance monitoring and logging to identify and solve bottlenecks and performance issues

Front End Development

Creation of high quality websites, applications and interfaces utilizing the following technologies and standards:

  • Mobile-responsive HTML5/CSS3
  • Interface and website design with Adobe Photoshop and Fireworks
  • JavaScript development including Node.JS, Vue.js and self-written custom frameworks
  • Workflow management with Grunt, Yeoman, Bower, Gulp and Node.JS

Back End Development

Execution of server-side web applications utilizing the following technologies and standards:

  • OO PHP5 and MySQL
  • MVC PHP Frameworks including Laravel and Concrete5
  • Back end workflow and deployment management with Composer and PHING
  • Version control with Subversion and Git

Digital Marketing Integration

All effective digital marketing campaigns require reporting and insight. I have integrated the following platforms into projects at a sophisticated level:

  • Google Analytics, including custom dimensions and event tracking
  • Google Tag Manager, including data layer integration
  • Eloqua and Marketo, including custom tracking, form pre-population, lead management and API integration